Branding & Graphic Design FAQs

A logo is a single mark that identifies your business. A brand identity is the complete visual system around it: colours, typography, logo variations, imagery style, icons and rules for using them consistently on your website, stationery, packaging and social media.

Professional logo design typically costs ₹5,000 to ₹25,000 depending on the number of concepts, revisions and whether brand guidelines are included. Complete brand identity projects with stationery and guidelines cost more. We share a fixed quote after a short discussion.

Initial logo concepts are usually ready in three to five working days. With feedback and revisions, most logo projects are completed within one to two weeks.

Depending on the package, we present two to four distinct concepts with a short explanation of each. You choose one direction, and we refine it through the included revision rounds.

You receive your logo in vector formats (AI, EPS, SVG, PDF) for printing and signage, and in PNG and JPG for web and social media, in full colour, single colour and reversed (white) versions, along with colour codes in HEX, RGB and CMYK.

Yes. After final payment, full ownership and usage rights of the approved logo are transferred to you. We create original designs and do not reuse them for other clients. You may wish to register it as a trademark separately.

We do not provide legal services, but we can supply the final artwork and descriptions your trademark attorney needs. We recommend a trademark search before finalising a name or logo to avoid conflicts.

Brand strategy defines who you serve, what makes you different, your brand personality, messaging and tone of voice. It typically includes research, positioning statements, key messages and a visual direction that guides your logo, website and marketing.

Brand guidelines are a short document that explains how to use your logo, colours, fonts, imagery and tone of voice correctly. They help your team, printers and agencies keep everything consistent, which builds recognition and trust.

Yes. We can refresh an outdated logo while keeping its recognisable elements, or create a new identity if you are repositioning the business. A refresh is often the best option for established brands with existing goodwill.

A good logo is simple, memorable, relevant to your business, works in one colour and at small sizes (such as a favicon or app icon), and looks good on both light and dark backgrounds. It should still feel appropriate in five to ten years.

Brochure design is usually priced per page or per fold. A tri-fold brochure or a four-page brochure typically costs ₹3,000 to ₹10,000, while larger catalogues cost more depending on page count and content work. Printing is billed separately.

Yes. Our writers can create clear, persuasive copy based on your inputs, or polish your existing text. Good content is as important as design in printed material.

A company profile is a professional document that introduces your business: who you are, what you offer, your experience, clients, certifications and contact details. It is used in tenders, B2B meetings, exhibitions and email introductions to build credibility quickly.

Yes. We supply print-ready PDFs with correct bleed, crop marks, CMYK colours and high-resolution images, plus a web-friendly version for email and WhatsApp sharing. We can also coordinate with your printer.

Yes, on request. We work with trusted printers in Delhi and can arrange printing of brochures, visiting cards, letterheads and catalogues. Printing is quoted separately based on quantity, paper and finish.

Yes. We design social media posts, stories, carousels, banners and ad creatives that follow your brand identity. These are included in our social media marketing packages or available as standalone design work.

We produce explainer and motion graphic videos, product videos, corporate films, testimonial videos, social media reels and short ads. Projects can include scripting, voice-over, music, subtitles and editing.

Short social media reels and simple animated videos can start from a few thousand rupees, while scripted corporate films with shooting, multiple locations and professional voice-over cost significantly more. We quote after understanding length, style and production needs.

A short animated or edited video usually takes one to two weeks. Corporate films involving scripting, shooting and post-production can take three to five weeks depending on scheduling and revisions.

Yes. We design product labels, boxes and packaging that follow your brand guidelines and printer specifications, including dielines, barcode placement and legal information areas.

Most design projects include two to three revision rounds. To keep projects efficient, we ask for consolidated feedback in each round. Additional revisions are available at an agreed cost.

We start with a short questionnaire about your business, target customers, competitors, the personality you want to convey and any colours or styles you like or dislike. Examples of brands you admire are also very helpful.

Yes. We offer naming and tagline workshops that generate options based on your positioning. We recommend checking domain availability and trademark searches before finalising a name.

Yes. Because we handle websites, social media and print in-house, we can apply your identity consistently everywhere. We also create reusable templates for presentations, social posts and documents so your team can stay on-brand.