Paid Campaigns (PPC) FAQs

PPC (pay-per-click) advertising is online advertising where you pay only when someone clicks your ad. The most common PPC platforms are Google Ads, Microsoft Advertising and Meta (Facebook and Instagram), and some campaigns are priced per impression or per lead instead of per click.

Many local businesses start with ₹15,000 to ₹50,000 per month in ad spend, while competitive sectors such as real estate, education and finance often need more. The right budget depends on cost per click in your industry and how many leads you need. Start with a test budget, measure cost per lead, then scale what works.

Campaigns can start delivering clicks within hours of approval, and many businesses see their first leads in the first week. Optimising campaigns to a stable, efficient cost per lead usually takes four to eight weeks of data.

It varies widely by industry, location and lead quality. A local service might see leads at a few hundred rupees, while high-value B2B, education or property leads can cost much more. The useful measure is whether the cost per customer is profitable for your business.

Conversion tracking records valuable actions from your ads, such as form submissions, calls, WhatsApp clicks or purchases. Without it, you can't tell which campaigns and keywords bring business, and automated bidding cannot optimise properly. We set it up before any campaign launches.

ROAS (return on ad spend) is revenue generated divided by ad spend. A ROAS of 4 means ₹4 in revenue for every ₹1 spent on ads. It is the key metric for eCommerce campaigns, while lead-generation campaigns usually focus on cost per qualified lead.

A dedicated landing page usually improves results significantly. It matches the ad message, removes distractions, highlights benefits and trust signals, and makes enquiring easy, which increases conversion rates and often lowers cost per click through better quality scores.

You do. We create or use ad accounts in your business name and you pay platforms directly. We work as managers with access you can remove at any time, so your data and history stay with you.

Our fee covers strategy, keyword and audience research, campaign setup, ad copy and creatives, conversion tracking, bid and budget management, A/B testing, negative keyword management and monthly reporting. Ad spend is paid separately to Google or Meta.

Retargeting shows ads to people who visited your website, engaged with your social profiles or added products to a cart but did not convert. It reminds warm prospects about your offer and usually converts at a lower cost than cold audiences.

Common causes are broad or irrelevant keywords, weak landing pages, slow mobile pages, poor offers, missing trust signals, or broken forms and tracking. A campaign and landing page audit usually reveals where visitors are dropping off.

We use tightly themed ad groups, negative keywords, location and schedule controls, audience exclusions, regular search term reviews and conversion-based bidding. We also pause poor performers quickly and shift budget to what works.

Give a new campaign at least four weeks, or enough budget to generate meaningful data, before major decisions. Ad platforms need time and conversions to learn, and early numbers can be misleading.

Yes. Campaigns can target a country, state, city, pin code or a radius around your location, and exclude areas you don't serve. Location targeting is one of the most effective ways to control costs for local businesses.

Negative keywords stop your ads from showing for irrelevant searches. For example, a paid course provider might exclude "free" or "jobs". Regularly adding negative keywords is one of the simplest ways to cut wasted spend.

If people already search for your product or service, start with Google Search because it captures existing demand. If your product needs discovery or is visually appealing, Meta ads can create demand. Many businesses use both: Google for intent, Meta for awareness and retargeting.

Yes. Display, YouTube and Meta campaigns can be optimised for reach and video views to introduce your brand to new audiences at low cost, then retargeted with lead or sales campaigns.

You receive monthly reports, and live dashboards on request, covering spend, impressions, clicks, CTR, conversions, cost per conversion, ROAS where applicable, and what we changed and plan next.

We need your goals, target locations, budget, key services or products, unique selling points, landing page or website access, and any past campaign data. A short kick-off call covers the rest.

We recommend at least three months to allow proper testing and optimisation. Our digital marketing pricing terms explain commitments and notice periods.

Yes. We run Google Shopping and Performance Max campaigns, Meta catalogue and Advantage+ shopping campaigns, and dynamic retargeting, with ROAS-focused bidding and product feed optimisation.

Yes. Search ad data shows which keywords convert best, guiding SEO priorities, while SEO reduces long-term dependence on paid clicks. Together they give your business maximum visibility on search results.

Search engine marketing (PPC services) involves promoting websites by increasing their visibility in SERP (Search Engine Results Pages) through paid advertising. In the industry, Search Engine Marketing is also referred to as PPC services or paid search.

The majority of new visitors to your website will come through a search query. Lead generation can be easily achieved with PPC services from Ad Lift. Since the majority of the audience searches for products online, a Google Ad Words Agency can quickly help deliver optimum ROI. PPC services also help in:

• Promoting your new products and services.
• Generating traffic to your website.
• Increasing brand awareness.Generating leads and sales.

In practice, both Google Ad Words and Facebook Ads work. The key the difference is user intent, and a Google Ad Words agency will tell you exactly which one will work for your business. Google users search for products and services, whereas Facebook users don’t. Targeting both sets of users is different. For Facebook, a PPC agency focuses the geographic, demographic, and other parameters in the interest-based data of the users. Whereas targeting Google, PPC agency reaches the users by serving them relevant ads to your product/service, directly addressing the user’s search query.