Meta Ads (Facebook & Instagram) FAQs

Meta Ads are paid advertisements on Facebook, Instagram, Messenger, WhatsApp-linked placements and the Audience Network, managed through Meta Ads Manager. They let you reach people based on location, demographics, interests and behaviour, even if they aren't searching for you yet.

Costs depend on audience, competition, season and creative quality. Many businesses start with ₹10,000 to ₹30,000 per month in ad spend. Cost per lead can range from under ₹100 for simple offers to several hundred rupees for high-value services. Testing reveals your real numbers.

Choose based on your goal: Awareness for reach, Traffic for website visits, Engagement for interactions and messages, Leads for instant forms or website enquiries, App Promotion for installs, and Sales for eCommerce purchases. Choosing the right objective tells Meta's algorithm whom to show ads to.

The Meta Pixel is a tracking code on your website that records actions such as page views, leads and purchases from your ads. It enables conversion tracking, optimisation and retargeting audiences.

The Conversions API sends conversion events from your server directly to Meta, alongside the browser Pixel. It improves tracking accuracy when browsers block cookies or scripts, which leads to better optimisation and reporting.

Instant lead forms are convenient and usually produce cheaper leads, but some can be low intent. Adding qualifying questions, choosing "higher intent" form type and following up quickly on WhatsApp or calls significantly improves lead quality.

Yes. Click-to-WhatsApp ads open a chat with your business number directly from the ad. They work very well in India, where customers prefer messaging, and are ideal for enquiries, bookings and orders.

A lookalike audience is a group of new people similar to your existing customers or website visitors. Meta builds it from a source audience such as a customer list or Pixel data, helping you reach likely buyers at scale.

Advantage+ is Meta's set of automated features that use AI to optimise audiences, placements, creatives and budgets. Advantage+ shopping campaigns can be very effective for eCommerce when conversion tracking is accurate.

Short vertical videos and reels that grab attention in the first two seconds, clear product or result visuals, real people and testimonials, and simple messages with a strong offer tend to perform best. Testing several creatives is essential.

Start with three to six creatives per ad set using different hooks, formats and messages. Meta will deliver more to the best performers. Refresh creatives every few weeks to avoid fatigue.

Ad fatigue happens when the same audience sees an ad too often and stops responding, causing costs to rise. Watching frequency and refreshing creatives regularly keeps performance stable.

Ads are rejected for policy issues such as personal attribute language (for example "Are you overweight?"), misleading claims, before-and-after images in restricted categories, prohibited products or poor landing pages. You can edit and resubmit or request a review.

Ads about credit, employment, housing, and social issues, elections or politics must be declared as special ad categories. These have restricted targeting options to prevent discrimination, so campaigns are planned differently.

Yes. You can target cities, pin codes or a radius around a location, which is ideal for local businesses such as clinics, restaurants, salons and coaching centres.

Boosting is quick but offers limited objectives, targeting and tracking. Ads Manager provides full control over objectives, audiences, placements, creatives and budgets, and usually delivers better results for business goals.

Meta's learning phase usually ends after an ad set gets around 50 optimisation events in a week. Frequent edits restart learning, so we avoid unnecessary changes and consolidate ad sets where possible.

It depends on your margins. Many eCommerce brands aim for a ROAS of 2 to 4 or higher, but a profitable ROAS for one business may be unprofitable for another. We calculate your break-even ROAS and optimise against it.

Yes, with the right approach. B2B campaigns can target job-related interests, use lookalikes of customer lists and promote useful content, webinars or demos. LinkedIn may still be better for very specific job-title targeting.

Yes. Instagram ads are created in Meta Ads Manager and require a Facebook Page connected to your Instagram professional account in a Meta Business portfolio.

It is the central place to manage your Pages, Instagram accounts, ad accounts, Pixels, catalogues and team permissions. We set it up in your name so you always own your assets and can control who has access.

Monthly reports cover spend, reach, frequency, clicks, leads or purchases, cost per result, ROAS where applicable, best-performing creatives and audiences, and the plan for the next month.

Yes. We create audiences of website visitors, video viewers, Instagram engagers and cart abandoners, and show them tailored ads such as testimonials, offers or reminders to bring them back.

As fast as possible, ideally within minutes. Lead quality drops sharply with delay. We can connect lead forms to email, Google Sheets, your CRM or WhatsApp notifications so your team responds instantly.

Yes. Our team creates static ads, carousels and short video ads with scripts, editing and captions designed for each placement, as part of our packages or as an add-on.